Are You The Hunter Or The Hunted?

If you have been in the home business market for any length of time you might be aware of 2 strategies that are used to build a business.

On one side we have – The Hunter

You relentlessly hunt down your prospects……
You call on your family and friends and total strangers
You do ‘cold calling’ (even just the thought of this is enough to give you cold shivers down your spine)
You host home parties/meetings
You spend hours on the phone ‘persuading’
You spend a fortune on expensive company brochures and postage.

This is old old ‘worn out’ method used for the last 40 years or so and these methods have been responsible for thousands of people failing miserably with MLM.

On the other side we have – The Hunted

The ‘Hunted’ is relentlessly hunted down by prospects
The ‘Hunted’ attracts people to him not only just people but qualified people who are ready to buy and to join.
The ‘Hunted’ instead of spending time chasing prospects spends his time making more effective bait so that he can catch exactly the sort of prey he wants to catch.

As a marketer you learn to target your marketing to attract the sort of prospect you want in your team, a prospect who will contact you already persuaded and ready to buy.

So which strategy do YOU think is more effective?

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